Remember when being #1 on Google was the holy grail of digital marketing? Well, welcome to 2025, where the real battleground isn't Google's first page. It's ChatGPT's first response, Perplexity's instant answer, or Google's own AI Overview summary.
Many small businesses invest in marketing, run ad campaigns, and capture leads—only to lose them at the most critical stage:follow-up. It is not uncommon for businesses to attribute slow growth to poor traffic or weak product-market fit, when in reality, the issue lies in something far more basic - leads are not being contacted, tracked, or nurtured properly.