As businesses in Dubai scale, they face unique challenges—from managing talent and optimising resources to keeping clients happy and ensuring smooth cash flow. One often-overlooked hurdle is invoicing. While it may seem simple at first, invoicing can quickly become a cumbersome process without the right system in place. This inefficiency can lead to late payments and cash flow disruptions that affect long-term success.
Remember when being #1 on Google was the holy grail of digital marketing? Well, welcome to 2025, where the real battleground isn't Google's first page. It's ChatGPT's first response, Perplexity's instant answer, or Google's own AI Overview summary.
Many small businesses invest in marketing, run ad campaigns, and capture leads—only to lose them at the most critical stage:follow-up. It is not uncommon for businesses to attribute slow growth to poor traffic or weak product-market fit, when in reality, the issue lies in something far more basic - leads are not being contacted, tracked, or nurtured properly.